The target marketing strategy for our company are the people who want to live life to the fullest. Who enjoy spending their hard earned money on life experiences. Traveling and trying new things. Therefore we think this would be a great product for people who go to clubs and bars knowing that they will be spending money, and don't care because they want to leave with a great life experience under their belt. This is why Las Vegas is a great place to start this company. People come here for the experiences. To have a great time that they would most likely not have where they are traveling from.
"Income is a popular demographic variable for segmenting markets because income level influences consumers' wants and determines their buying power. Many markets are segmented by income, including the markets for housing, clothing, automobiles, and food. Dollar stores, traditionally targeted at lower-income consumers, surged in growth as they began to target middle-income consumers during the Great Recession"
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