Implantation Evaluation Control

Chocolate Stems is hoping to branch out in the next couple of years. In the future could be distributed to other states/countries with clubs and high end bars.

Marketing Mixing: Price

This product is finely crafted and sells for  $60 plus taxes for a box of 6 glasses. You can buy them in a box mixed with three different flavors or a box of one flavor.

"For instance, if all customers are equally price conscious about a product, there is no need to offer high-, medium-, and low-priced versions to different segments."

Marketing Mix: Promotion

We are hoping to do most of our promotion through networking and word of mouth. But if that isn't enough, look for us on your local TV stations as well as billboards across the city.

Marketing Mix: Distribution

Since are corporate warehouse is located in Las Vegas we will be using individual carriers directly to customers. No big trucks will be needed since we are just a small start up company and don't have any plans to sell anywhere that would need large bulk orders.

Marketing Mix: Product

Chocolate Stems is a Las Vegas based company bringing you nothing but the best champagne flute glasses. The top of our classes are hand crafted from imported flavored Belgium chocolate, with a stem made with sturdy wax. Our glasses come in four delightful flavors including Milk Chocolate, Raspberry, Orange, and Strawberry to add an amazing taste to your champagne experience.

Marketing Strategy, Target Market Strategy

The target marketing strategy for our company are the people who want to live life to the fullest. Who enjoy spending their hard earned money on life experiences. Traveling and trying new things. Therefore we think this would be a great product for people who go to clubs and bars knowing that they will be spending money, and don't care because they want to leave with a great life experience under their belt. This is why Las Vegas is a great place to start this company. People come here for the experiences. To have a great time that they would most likely not have where they are traveling from.

"Income is a popular demographic variable for segmenting markets because income level influences consumers' wants and determines their buying power. Many markets are segmented by income, including the markets for housing, clothing, automobiles, and food. Dollar stores, traditionally targeted at lower-income consumers, surged in growth as they began to target middle-income consumers during the Great Recession"

Situation or SWOT Analysis

STRENGTHS: 

• Will deal with owners of the clubs/bars directly to cut out any middle man costs.
• Product will not bodily harm if broken in clubs or bars.
• American based manufacturing for faster shipping.

WEAKNESSES:

• No online business sales. 
• The amount of time it takes individual product could hamper company growth.
• If it's hot in the venue product may melt and get on patrons clothing and hands.

OPPORTUNITIES: 

• People who are looking for special event products can also contact the business directly and will be considered. 
• Could distributed through out the United States within time.
• Could lead to other chocolate glassware. 

THREATS: 

• Other companies may try and make a like product with cheaper materials. 

EOC Week 7: The Pitch

Everyone knows that when you come to Vegas for bottle service you’re doing it for the extravagant experience. You want everyone to look at you and assume that you have money to through around, and that you’re a very important person. Usually it’s tables of all men that are looking to have women join them. You sit down and look at the menu of things to order. You see on the list something that you’ve never seen before. No I’m not talking about the expensive bottles of champagne, I’m talking about a box of six champagne glasses. Not your normal champagne glasses, but different flavored chocolate glasses, that you can either purchase a box of six of one flavor or a mixed flavored box for $60. The flavors are regular chocolate, strawberry chocolate, raspberry chocolate and orange chocolate. Women love champagne and they also love chocolate. So what better way to get them to want to come to your table and not someone else’s table then to pay a little extra for these delicious glasses? Especially seen as they won’t be offered anywhere else except for club experiencers and specialty mixology bars. So next time you’re in Vegas remember to add these to your bottle service experience, or remember to ask if they have Chocolate Stems at the cocktail bar that you’re ordering your glass of champagne at. 

Objectives

Business Objectives:

Chocolate Stems vision of the future is looking to be intertwined with every major club in Las Vegas by the end of 2017. Not only that but though out most high end bars located within the city. We are hoping that it will be a company that people will love to deal with. Delivering nothing but the best product that is possible.

Business Mission Statement

Add A Little Bit Of Decadence To Your Life

Add Chocolate Stems

EOC Week 7: The Pitch

Everyone knows that when you come to Vegas for bottle service you’re doing it for the extravagant experience. You want everyone to look at you and assume that you have money to through around, and that you’re a very important person. Usually it’s tables of all men that are looking to have women join them. You sit down and look at the menu of things to order. You see on the list something that you’ve never seen before. No I’m not talking about the expensive bottles of champagne, I’m talking about a box of six champagne glasses. Not your normal champagne glasses, but different flavored chocolate glasses, that you can either purchase a box of six of one flavor or a mixed flavored box for $60. The flavors are regular chocolate, strawberry chocolate, raspberry chocolate and orange chocolate. Women love champagne and they also love chocolate. So what better way to get them to want to come to your table and not someone else’s table then to pay a little extra for these delicious glasses? Especially seen as they won’t be offered anywhere else except for clubs experiencers and specialty mixology bars. So next time you’re in Vegas remember to add these to your bottle service experience, or remember to ask if they have Chocolate Stems at the cocktail bar that you’re ordering your glass of champagne at.