Friday, November 18, 2016

Marketing Mixing: Price

This product is finely crafted and sells for  $60 plus taxes for a box of 6 glasses. You can buy them in a box mixed with three different flavors or a box of one flavor.

"For instance, if all customers are equally price conscious about a product, there is no need to offer high-, medium-, and low-priced versions to different segments."

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