"Social visibility: Involvement also increases as the social visibility of a product increases. Products often on social display include clothing (especially designer labels), jewelry, cars, and furniture. All these items make a statement about the purchaser and, therefore, carry a social risk."
“With a concentrated targeting strategy, a firm selects a market niche (one segment of a market) for targeting its marketing efforts. Because the firm is appealing to a single segment, it can concentrate on understanding the needs, motives, and satisfactions of that segment's members and on developing and maintaining a highly specialized marketing mix. Some firms find that concentrating resources and meeting the needs of a narrowly defined market segment is more profitable than spreading resources over several different segments.”
“Small firms often adopt a concentrated targeting strategy to compete effectively with much larger firms. For example, Enterprise Rent-A-Car, number one in the car rental industry, started as a small company catering to people with cars in the shop. Some other firms use a concentrated strategy to establish a strong position in a desirable market segment. Porsche, for instance, targets an upscale automobile market through “class appeal, not mass appeal.”
From a social standpoint purchasing our product adds some decadence to your nightlife experience. It also allows you to completely change your champagne sipping experience. A large majority of people add fruit (or wish they could) to their champagne to enhance the taste of the champagne. This will allow you not only to add some of the favorite fruit flavors to the taste, but also the taste of chocolate to it. Chocolate Stems feature a champagne flute top made entirely out of Belgium chocolate in regular milk chocolate, raspberry milk chocolate, strawberry milk chocolate, and orange milk chocolate flavors with a wax stem so that it doesn't melt causing you to have to worry getting chocolate on your outfit.